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Fendra combines AI-powered analysis with business expertise, helping Nordic companies turn more of their data into clear commercial insight.

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01What we do

Agentic analytics. Expert judgement.

Our platform connects securely to your data warehouse and analyses the full dataset. Our domain experts steer the diagnostic and carry the judgement, so you get the scale of AI without giving up the expertise.

Illustrative workspaceDemo

Ask

Ask the business question. Get the evidence behind the answer.

Answer

Every answer shows the evidence it rests on.

Approved price increases averaged 4.0 percent. Only 2.6 percent reached the invoice.

Long-tail and mid-market customers explain 68 percent of the gap.

Long-tail customers realized 1.7 percent, 2.3 points below the approved increase.

1.6 M invoice linesJan to Dec 2025price_realization

Realized price, 12 months

+0.0%

Evidence

Every finding traces back to the underlying transactions.

Customer groupTransactionsApprovedRealizedGap
Strategic accounts182 K+4.0%+3.6%−0.4 pp
Key accounts410 K+4.0%+2.9%−1.1 pp
Mid-market650 K+4.0%+2.5%−1.5 pp
Export230 K+4.0%+3.1%−0.9 pp
Long tail95 K+4.0%+1.7%−2.3 pp

Trend

The realization gap widened after March while the approved increase stayed fixed.

JanAprAugDecTolerance

Largest gap since March

+0.0 pp

Nine of twelve months exceeded the tolerance line.

Comparison

Long-tail customers received the same approved increase, but retained 1.9 points less than strategic accounts.

Strategic accounts
0.0%
Long tail
0.0%
Export
0.0%
Key accounts
0.0%
Mid-market
0.0%
Other
0.0%

Source: 1.6 M invoice lines, Jan to Dec 2025. Realized against the approved increase.

Setup

Connect the systems that already hold the commercial truth.

SfSnowflake340 M rows
DbDatabricks1,2 B rows
BqBigQuery87 M rows
AzAzure Synapse58 M rows
PgPostgreSQL12 M rows
SaSAP31 M rows

02Who it is built for

Built for data-rich companies whose questions outgrow standard reporting.

B2B industrials & distributors

Complexity hides in every transaction.

Customer structures, thousands of products, negotiated contracts and discounts that change order by order.

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Retail & FMCG

A price change never acts alone.

Dynamic prices, a shifting promotional landscape, thousands of products and millions of transactions a month.

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Private equity portfolios

One analytical model, applied across the portfolio.

Examine commercial questions repeatedly without building a central analyst team for every new case.

Learn more

03Use cases

We work on data-driven profit questions.

Pricing, commercial performance and sourcing are common examples. The Fendra platform and our way of working can be applied wherever the data holds an answer.

And more
Hampus Olofsson, Fendra

“A commercial diagnostic uncovers where the everyday decisions break, one transaction at a time.”

Hampus, FendraRead more

04The future of commercial analytics

AI creates capacity. People carry judgement.

AI processes the full dataset and runs multiple analyses in parallel. Our experts decide what to ask, test the result and stand behind the work.

Technology

Scale.

Full data. Many questions. Run in parallel.

Expertise

Judgement.

Human review. Clear limits. Accountable decisions.

05Starts with value

A free workshop before any project.

You should not buy an analytics system before you know what it can do for your business.

01

Workshop

We come to you with a prepared point of view and work hands-on with your business questions. The workshop is free and requires no system purchase.

02

Diagnostic

If the case is strong, we work against your data inside your environment. A typical diagnostic runs for 4 to 8 weeks, at a fixed price agreed in advance and with a money-back guarantee.

03

Decide together

We present the current state, the findings the data can support and the actions worth considering. Then you choose the next step.

In their words

Customer story

“I was impressed by the data-driven approach and the ability to achieve strong results in such a short time.”

Jonas Hessler

CEO, Sweef

07Questions

The short version, before we meet.

The first step

Bring us one business question. We will show you how we would analyse it.

The workshop is free, hands-on and built around your business. No system purchase and no project commitment.

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